– services –
If you are curious how to deal with your enormous amount of data – texts like customer comments, review.….
TARG (Text Analysis Research Group) is expert at finding meaning in text data. If you have a large amount of text, such as customer reviews or posts on social media, without special analysis tools it is almost impossible to identify important patterns in the data. TARG has extensive experience of processing large amounts of textual data to make it meaningful, to highlight what is important, and to identify directions for improvement. With more than 15 years of research experience and with several hundred research publications, TARG can provide you with quality services and products.
✓ Text data collection: We can help you collect and/or make your plan to collect data in an appropriate and systematic way to make sure that you will obtain the highest quality data.
✓ Text data analysis: We employ best theoretical methods and tools to unlock your data and offer you valuable quantitative and qualitative summaries.
✓ Counselling service: We can give you expert advice. You might not know how to start or you may have extensive data but are not certain how to process it.
Your data can be either written or spoken, in English or Thai. Let us help you turn textual data to beneficial business solutions.
If you are interested in conducting research regarding corpus linguistics, text linguistics and discourse analysis, …
TARG conducts research within the areas of corpus linguistics, text linguistics and discourse analysis. Our research serves 3 broad purposes:
✓ Provide insights into issues in education and society
✓ Create methodological tools allowing new analyses to be conducted
✓ Provide support for non-specialists to analyse large amounts of text data
TARG focuses mostly on English and Thai languages.
Corpus linguistics studies language patterns in large amounts of real-life language through automated methods. Corpus refers to a collection of language stored on computer. Typical analyses produce findings about the most salient words in the corpus, how words go together, and what common phrases are used. A recent project illustrating our use of corpus linguistics involves analyzing the sermons of cult leaders to see if it is possible to identify which cults are likely to become harmful and destructive. We are planning to move into multimodal corpus analysis examining texts and pictures as combined ways of communicating.
Text linguistics examines patterns in whole texts, such as how topics evolve through a text, how a speaker engages with the audience, or the structure of a text’s argument. Text linguistics often combines quantitative and qualitative analyses in a single study. Examples include investigating what patterns of text organization underpin teachers’ marks on student essays, and identifying the differences in information structure in news articles written in English and in Thai.
Discourse analysis is a largely qualitative approach examining language use in relation to its social context. Discourse analysis investigates issues such as how cultures work, the effects of a text on its audience, and how beliefs and values are communicated. Much discourse analysis has a political or critical aspect focusing on issues of inequality, unfairness and use of power.